Outdoorsy

Outdoorsy is the Airbnb of RVs. To lead in this category, the brand needed to redefine road culture and announce itself as THE peer-to-peer marketplace for road trip enthusiasts.

In order to meet this mandate, I orchestrated a content gathering expedition along the California coast with a team of creative folks.
What came out of this expedition is a bank of interviews, gorgeous footage and photos the team at Outdoorsy will be able to use in all their communications.

Other materials include a digital campaign aimed squarely at RV owners to build the Outdoorsy RV database nationwide.