Outdoorsy is a San Francisco-based startup that bills itself as the Airbnb of RVs. In order to lead in this category, the brand needed to redefine road culture and announce itself as THE peer-to-peer marketplace for road trip enthusiasts.
In order to meet this mandate, I orchestrated a content gathering expedition along the California coast with a team of creative folks. What came out of this expedition is a bank of interviews, gorgeous footage and photos the team at Outdoorsy will be able to use in all their communications.
Other materials include a digital campaign aimed squarely at RV owners to build the Outdoorsy RV database nationwide.