Carbury approached us to build a website for 24-7, their new brand of mints and gum. Instead, we gave them a multiplayer SMS game. The players register online to join a team of their friends, and are sent a series of trivia questions via SMS. The team with the most correct answers wins a trip for 4 to a destination of their choice.

The design is edgy and "anti-design" and the copy matches the look and feel in its irreverence. Also included in this project were a series of POS materials.